Inspired by New York's Times Square and London’s Piccadilly Circus, 10 Dundas East brings vitality to what was formerly a lackluster corner in the heart of the city. The Toronto Life Square is a ten-story structure that defines the city’s night life. With approximately 500,000 square feet of indoor space, the building features 200,000 square feet of spectacular outdoor signage, including Canada’s largest high-definition video display, surrounded by a grid of LED cubes. 10 Dundas East also features the world’s largest contoured Tri-Vision, which displays a steady stream of imagery.
The unusual shape and the size of the project brought many structural design and constructability challenges. Since the AMC auditoriums were above Ryerson University’s parking garages, PCL had to make sure there was minimal disruption to the students and faculty members. Furthermore, since Ryerson uses 12 of the commercial cinemas as lecture halls, there had to be consideration for materials and controls that would permit dual usage: for example, seats with retractable note-taking surfaces were installed.