Leading the Way in Winnipeg

​In 2013, the PCL family of companies raised more than $7.18 million for United Way agencies in communities across North America—the largest fundraising total in PCL’s history. United Way is a group of nonprofit organizations that work with partner agencies within their localities to support areas of need in society.

PCL employees in Winnipeg preparing for a
fundraising event.

The PCL Winnipeg office received the Campaign
Chair of the Year Award from their local United Way

PCL supports United Way through employee-led campaigns and a corporate matching program. Employees across the organization have found ways to get involved by organizing and participating in special events, educating other PCL employees, and donating to the cause. Thirty offices in Canada and the United States ran fundraising campaigns in 2013.

“PCL has worked with United Way for over 40 years to help create positive change in our communities,” said Paul Douglas, PCL president and CEO. “It’s remarkable to watch all of our offices come together each year with fresh ideas and enthusiasm for their campaigns.”

A Personal Touch

PCL’s Winnipeg office received the prestigious Campaign Chair of the Year Award from United Way of Winnipeg for their 2013 campaign. To be eligible for the award, the office met several strict criteria, including an increase in donations of at least 10% from the prior year and a participation rate of 70% or higher.
Project manager Chris McRae and document control coordinator Bre-Ann Boulet co-chaired PCL’s campaign and attribute its success to a focus on face-to-face communication between committee members and employees and encouragement from senior leaders.
“We had a large enough campaign committee that we could hand deliver donation forms and engage every employee in a discussion about United Way,” said Chris. “It was a no-pressure strategy focused on information and education.”

Taking the Lead

The committee also organized a leadership breakfast for senior leaders in the Winnipeg office where they were asked to reflect on the reasons PCL partners with United Way and what they could do to help build support for the campaign among more junior employees.
“We enjoyed very significant support from our senior management” said Bre-Ann. “The leading-by-example approach really helped to grow the campaign.”

The efforts of the United Way committee paid off, and the Winnipeg district achieved an 86% employee participation rate and raised $166,000 for their local United Way.



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