National recognition highlights innovation, strategic investment and measurable impact across marketing, communications and pursuits
Denver (August 24, 2026) – PCL Construction has been named the 2026 Marketing Innovation Firm of the Year by the Society for Marketing Professional Services (SMPS), recognizing the company's innovation in marketing and communications, commitment to client engagement and measurable impact on business performance. The award was presented during Amplify A|E|C, SMPS's annual conference, on July 28 in Las Vegas.
The award recognizes architecture, engineering and construction (AEC) firms that use marketing and communications to advance firm growth and elevate the profession. For PCL, the honor reflects the contributions of employees across the company whose work supports pursuits, elevates project stories and brings PCL’s brand to life in the markets and communities it serves.
Over the past several years, PCL has continued to invest in these disciplines as strategic business functions. Through an integrated approach that combines brand strategy, thought leadership, earned media, digital storytelling, employee engagement and pursuit excellence, the company has strengthened how it connects with clients, employees and communities across North America.
"PCL's marketing, communications and pursuits professionals are essential partners to our operations and business development teams,” said Deron Brown, president and chief operating officer, U.S. Operations. “Their work strengthens how we position our expertise, pursue opportunities and build lasting client relationships across our markets. This recognition reflects the meaningful impact they have on our business and the value they help deliver every day.”
SMPS highlighted PCL's development of scalable systems and enterprise-wide processes that support client engagement, business development and pursuit success. The organization also recognized the company's investments in strengthening marketing and communications capabilities across local markets while aligning teams through a centralized strategy.
“What makes this honor especially meaningful is that it reflects the work of teams across PCL who bring consistency, creativity and care to every part of the process,” said Alison Tucker, vice president for marketing and communications. “Their collaboration has strengthened how we work across districts and deliver high-quality support to the people advancing PCL’s projects and relationships every day.”
The award reflects PCL’s continued investment in its people, processes and enterprise-wide collaboration, helping set a new standard for marketing and communications excellence in the AEC industry.
About PCL Construction
PCL Construction is one of the most respected and accomplished global construction leaders, comprising independent companies operating throughout the United States, Canada, the Caribbean and Australia. With an annual construction volume of $9.9 billion USD, PCL builds projects that shape communities and strengthen infrastructure. The company’s 100% employee ownership model fuels a culture of commitment for clients in the buildings, civil infrastructure, heavy industrial and solar markets. With a strategic presence in more than 30 major centers, PCL’s leadership teams consistently drive innovation and set new benchmarks for excellence, bringing unparalleled skill to every project. Watch us build at PCL.com.