Damion Morris believes great marketing begins with clarity, connection and a compelling story. It starts with understanding what matters to people, asking better questions and bringing ideas to life in ways that inspire understanding and action. As marketing and communications manager for PCL Construction's California Buildings District, Morris brings that perspective to one of the company's largest U.S. districts, leading marketing strategy, communications and a multidisciplinary team supporting more than $1.5 billion in annual construction activity.

For Morris, marketing is more than communicating what makes a company different. It's about helping shape the thinking, decisions and strategies that create that difference in the first place. He sees storytelling as an essential part of that process: a way to make complex ideas accessible, build connections and bring people together around a shared vision. Working closely with PCL's operational and business development leaders, he connects client priorities, market intelligence and technical expertise to strengthen PCL's competitive positioning and communicate the value the company brings to its clients and communities.

His experience includes supporting some of PCL's most significant California pursuits, including billion-dollar programs across aviation, education, entertainment and other complex building markets. Morris encourages teams to approach opportunities through the owner's perspective, challenge assumptions and uncover meaningful differentiators that connect technical solutions to client needs. He believes the strongest stories do more than capture attention. They create understanding, establish trust and are grounded in the experience, expertise and solutions needed to deliver on their promise.

Since joining PCL in November 2018 as a proposal manager, Morris has expanded his influence beyond individual pursuits to strengthening the strategies, communications and capabilities that support business performance. His team's efforts have contributed to pursuit strategies and communications supporting more than $4 billion in competitive work secured by PCL. He has also helped advance strategic planning practices, pursuit reviews, interview preparation programs and collaborative workshops designed to improve how teams think, communicate and compete. His approach combines thoughtful strategy with creative storytelling, recognizing that how an idea is communicated can be just as important as the idea itself.

Morris and his team have also helped elevate the stories behind PCL's work, supporting recognition through more than 45 regional and national awards, including 15 Engineering News-Record (ENR) honors and ENR's 2024 National Project of the Year for the County of San Diego's Southeastern Live Well Center. These achievements reflect the collaboration of PCL's project, operations and marketing teams and their shared commitment to delivering and communicating exceptional work.

Equally important to Morris is developing the people behind the work. He believes exceptional results come from teams empowered to think independently, take ownership and challenge conventional approaches. Rather than simply directing outcomes, he focuses on building confidence, strengthening judgment and helping individuals find and use their own voices. His ambition is not just to build a high-performing marketing team, but to develop bold leaders, creative thinkers and compelling communicators who can influence the business well beyond the marketing function.

Morris's approach is shaped by a career spanning architecture, owner's representation, sales and marketing. Before joining PCL, he held marketing and business development roles with architecture and owner's representative firms, building on earlier experience in sales and management. This cross-disciplinary background has given him a valuable perspective on how businesses grow, how owners evaluate decisions and how relationships are built. It continues to inform his approach to marketing, rooted in the belief that the most effective strategies begin with understanding the people on the other side of the table, the challenges they face and what it takes to earn their trust.

Morris's commitment to elevating the profession extends well beyond PCL. A Certified Professional Services Marketer (CPSM) since 2018, he has held leadership positions with the Society for Marketing Professional Services (SMPS) at the local, regional and national levels. He became the youngest president in the history of the SMPS Los Angeles chapter and has contributed to national programming and professional development initiatives. In 2025, he received the chapter's prestigious Leonardo Award, recognizing his leadership, innovation and contributions to the AEC marketing profession.

An accomplished keynote speaker and co-host of the PSM Show, a podcast focused on professional services marketing and leadership, Morris is also a recognized voice in the AEC industry. His talks explore the intersection of strategy, storytelling, creativity and leadership, combining practical insights with humor, authenticity and a willingness to challenge conventional thinking. Through his speaking and professional involvement, he encourages others to approach their work with greater intention, confidence and curiosity.

At the heart of Morris's work is a belief that the right story or question can change how people see a challenge, what they believe is possible and what they're inspired to do next. Whether helping a project team articulate its value, strengthening PCL's position in a competitive market or supporting the growth of an emerging leader, his focus remains on creating the conditions for genuine connection, shared understanding and meaningful action.

Education:

Bachelor of Science, Marketing and Management, Canisius University

Professional Certification:

Certified Professional Services Marketer (CPSM), Society for Marketing Professional Services, 2018